Mowbray Cricket Club worked proactively throughout the COVID-interrupted 2020-21 season to embrace Cricket Tasmania’s Club Recruitment Strategy framework and ensure they engaged schools effectively to boost participation at the club. In doing so, Stuart Medcraft, the club’s Junior Development Officer, worked closely with Cricket Tasmania’s Development Officers to ensure that his approach aligned with and leveraged Cricket Tasmania’s resources to drive engagement and develop school relationships.
Throughout the pre-season, Stuart coordinated Mowbray Cricket Club’s (CC) Club Recruitment Strategy, recruiting volunteers from the club to participate in activities during school hours. During this time, the club was able to attend four separate school engagement activities across two key schools in their catchment. As a result, Mowbray was able to run a healthy Woolworths Cricket Blast centre, enter junior cricket teams in all levels, and to top it off, establish two all-girls junior cricket teams in both the spring and summer Under 14s roster. Like most of our amazing volunteers, Stuart works full-time, however demonstrated great delegative skills to ensure Mowbray CC’s vision for junior participation could unfold as planned.
You can imagine how much work had already been done by this point, however Stuart and the team at Mowbray CC had even more ideas as they continued to consider further ways to engage female participation in the new year. Using funding available through Australian Cricket’s ‘Next Innings’ initiative - designed to accelerate female participation in grassroots cricket - Stuart was able to leverage pre-established relationships with St Finn Barr’s Catholic School and launch a pilot all-girls Woolworths Cricket Blast program. The program was run at the school to maximise accessibility for participants, however run by Mowbray Cricket Club in an effort to transition female participants from the schoolyard to club land.