Cricket Tasmania and Hobart Hurricanes Official Major Partner Cadbury has sweetened things for Big Bash match patrons, by adopting Blundstone Arena’s famous ‘Hill’ area on the eastern side of the stadium.

The now officially named ‘Cadbury Hill’ will feature iconic purple branding on the giant electronic scoreboard and other signage along this popular grassed area, designed for families and adults enjoying general admission entry for Hurricanes’ home games.

Cadbury is also planning family-friendly fan activities like ‘CadburyCam’ and other promotions for all five Hurricanes clashes at Blundstone Arena on Christmas Eve afternoon, Friday night 28 December, Friday night 4 January, Tuesday afternoon 29 January and Thursday night 7 February.

A giant Cadbury Christmas sleigh will appear on Cadbury Hill for the opening Christmas Eve blockbuster which allows families to pretend they are airborne delivering Santa’s gifts – thanks to some green screen game-day technology – putting fans in the mood for the post-match Christmas Carols.

“For more than 95 years, Cadbury chocolate has been made locally using Tasmanian milk, so this growing partnership with the Hobart Hurricanes and Cricket Tasmania signifies a long and wonderful friendship with the State and the sport,” said Paul Chatfield - Marketing Director For Chocolate, Australia & New Zealand.

“Blundstone Arena will genuinely be a sea of purple this season with Hurricanes members and fans, our Cadbury activations and signage - and now of course the giant screens on Cadbury Hill.

“It’s a huge honour to officially be part of this great sporting stadium which has been bringing Tasmanians together for decades, and Cadbury Hill obviously gives patrons a terrific view of the action and plenty of chances to take crowd catches over the boundary.

“So we encourage you to bring your family and friends, bring your passion for purple to Blundstone Arena and support the Hobart Hurricanes from Cadbury Hill.”

It was a sentiment echoed by Hobart Hurricanes General Manager Phil Rigby.

“Our ‘purple partnership’ with Cadbury just keeps getting stronger after we first announced our major partnership back in July this year.”

“Both organisations share a long and proud history in the State, both parties are big on supporting the local community with fundraising initiatives, and together we’re now planning to give Hurricanes members and fans their best Big Bash match-day experiences this summer.

“In return, we ask all Tasmanians enjoying our five home games here on the iconic lawns, to share their moments with family and friends on social media using the hashtag #CadburyHill so the Hurricanes can share them too with our growing Purple Army.”

To mark this big change for the Hill, the Hurricanes also announced their own major change with former Australian wicket-keeper Matthew Wade becoming the Hurricanes new team captain to go with his recent captaincy elevation for the Tasmanian Tigers – replacing homegrown hero George Bailey in both roles.

The Cadbury Hill announcement is perfectly timed heading into this weekend’s WBBL ‘Big Weekend’ Summer Cricket Festival at Blundstone Arena.

It will feature the female Hurricanes, star-studded reigning WBBL champions the Sydney Sixers, the Sydney Thunder and Adelaide Strikers each playing two games across Saturday and Sunday.

This two-day event includes the Hurricanes’ annual FREE Fan Day from 5pm Saturday where fans can meet the Hurricanes’ male and female playing stars, before the WBBL Hurricanes and Sixers battle under lights from 7pm creating an exciting opening Big Bash weekend for Hobart.

Marketing Director For Chocolate, Australia & New Zealand Paul Chatfield declared Cadbury Hill officially open in today’s ceremony and marked the occasion by handing over a giant 10-kilogram block of Cadbury Dairy Milk Chocolate to the Hurricanes new skippers for WBBL|04 and BBL|08 in Sasha Moloney and Matthew Wade.