At the time of the original announcement, with the initial groundbreaking deal made on October 6, 2011, Bellerive Oval became the first Australian international cricket venue to offer the naming rights of a venue. But it wasn’t long until others followed suit.

For Cricket Tasmania, the deal enabled the reality of being able to provide grassroots programs to allow more Tasmanians access to the game in a financially challenging period.

The original naming rights deal was for five years, but the mutually beneficial partnership has now run for ten years, and today is being confirmed for another three years, until 2024.

“It’s a really exciting time for Tasmanian cricket at the moment,” said Cricket Tasmania CEO, Dominic Baker, “and the announcement of this ongoing partnership between Cricket Tasmania and Blundstone is just one of the many reasons why.”

“Both of our organisations represent iconic Tasmanian brands, and we look forward to continuing to work together to not only build our own organisations, but to continue to put both Tasmania and Blundstone Arena ‘on the map’ so to speak.”

For Blundstone, the naming-rights agreement remains about supporting the Tasmanian community and facilitating access to invaluable sporting programs for all levels.

“As an iconic Tasmanian family-owned company with a global footprint in over 70 countries today, to support a world-class sporting facility in our hometown is a no brainer for us,” said Blundstone Australia joint-CEO, Adam Blake.

“Seeing the BBL and WBBL, the Hobart Hurricanes, as well as AFL fixtures being hosted at the Blundstone Arena certainly makes us proud, but the true value for us remains to be able to support grassroots sport across the state for all levels and abilities and provide Tasmanian’s access to world-class events.”

Blundstone Arena will be center stage when it hosts the opening match of the Weber WBBL next Thursday, October 14.